The Perfect Bodies According To Society – A Century Of Beauty Standards

Published on 12/22/2020
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The Pin-Up Wonder Called Betty Grable

Do you recognize the iconic picture? Yes, women were becoming a lot stronger as they left their traditional roles as homemakers and secretaries to put bombs together in factories or decipher codes for national security. But not everyone liked this look, and soldiers, in particular, needed a feminine inspiration to keep them going, namely in the form of Betty Grable. She was, perhaps, the first pin-up girl. Hosiery specialists of the time emphasized Betty’s leg proportions as ideal.

The Pin Up Wonder Called Betty Grable

The Pin Up Wonder Called Betty Grable

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The Birth Of The 50s And The Real Hourglass Shape

If the 40s were all about strength and power, then the 50s returned women to a more traditionally feminine look, reintroducing the hourglass as a standard. Women were now expected to go back to pleasing men by losing the muscles that they gained working in the factories and putting on weight to pad their behinds and breasts. To this extent, fashion magazines would encourage weight gain, something that we might think of as crazy in today’s world! But finally, thin was no longer the ultimate woman again!

The Birth Of The 50s And The Real Hourglass Shape

The Birth Of The 50s And The Real Hourglass Shape

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